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Cookie policy

Introduction

This Cookies Policy explains how VinyliQ (accessible at https://vinyliq.com) uses cookies and similar technologies. Whenever you use our website, advertising services, or other technologies (“Services”), information may be collected through the use of cookies and similar technologies. VinyliQ is committed to protecting the personal information collected when you use our Services.

This Cookies Policy provides the following information for users:

  • What are cookies and similar technologies?
  • What are the different types of cookies?
  • What are cookies used for?
  • How does VinyliQ use cookies?
  • How can users manage or opt out of cookies?
  • Contact details and where to find further information.

What Are Cookies?

A cookie is a small data file, often including a unique identifier, which is sent to your computer, mobile phone or tablet device (referred to in this policy as a “device”) by the web server so the website can remember some information about your browsing activity on the website. The cookie will collect information relating to your use of our Services, information about your device, e.g. the device’s IP address and browser type, broad location and, if you arrived at our site via a link from a third party site, the URL of the linking page. If you have registered for any Services or you are a subscriber, it may also collect your name and email address, which may be transferred to data processors for registered user or subscriber verification purposes.

Similar technologies known as “local storage” may also be used in our Services as an alternative to cookies. This is technology that is similar to cookies and performs very similar functions, such as caching data to enable us to improve our Services, allowing you to register for our Services, and tracking activity to enable our advertisers and us to advertise to you in accordance with this policy and counting the number of people who view adverts on our Services. Where we refer to “cookies” in this policy, we mean cookies or similar technologies.

Cookies record information about your online preferences and help us to tailor our Services to your interests. Information provided by cookies can help us to analyze your use of our Services and help us to provide you with a better user experience.

In addition to cookies, our Services may also use web beacons, clear GIFs, page tags, and web bugs. These are all types of technology implemented by websites or third-party ad servers to allow them to analyze your website use and help improve your experience of the Services.

What are the different types of cookies?

  • Session cookies are only stored for the duration of your visit to a website and are deleted from your device when you close your browser;
  • Persistent cookies are saved on your device for a set period of time after the browser has closed and are used where we (or a third party) need to identify you for a later browsing session.
  • First-party cookies are set by the website you are visiting; and
  • Third-party cookies are cookies used within our services that are set by other organizations. These include cookies from external analytics services, which help us to understand the use of our sites, or by advertisers so that they can track the effectiveness of their advertisements. Third-party cookies can also be set by selected social media companies to enable you to share our content with your friends and networks, which may impact the content and messages you see on other websites you visit.

How does VinyliQ use cookies?

VinyliQ, together with our trusted partners, uses cookies in combination with other information we maintain for several purposes, including the following:

1. Essential and Functional Cookies

We use these cookies to enable certain online functionality, including:

  • eliminating the need for returning users to re-enter their login details;
  • commenting on our sites;
  • to support security measures and to assist in identifying possible fraudulent or abusive activities.

If you object to the use of essential and functional cookies, please see this section below: How can users manage or opt out of cookies?

2. Analytical Performance and Measurement Cookies

We use these cookies to measure users’ behavior to better develop our Services. By using analytics services provided by third parties such as Google Analytics, we can analyze and measure which pages are viewed and how long for, and which links are followed, and we can use this information to provide more content that is of interest. The data collected will generally be aggregated to provide trends and usage patterns for business analysis, site/platform improvement, and performance metrics and to inform our advertising and marketing strategies. Our cookies, or the resulting analysis, can also be shared with our business partners.

If you object to the use of analytical performance and measurement cookies, please see the section below How can users manage or opt out of cookies?

3. Targeting or ‘Behavioural Advertising’ Cookies

We use these cookies to:

  • deliver content and marketing communications tailored to your interests based on information from your visit;
  • manage online advertising and revenue share arrangements. Our approved advertising partners, primarily Google (Doubleclick and AdSense), use cookies together with web beacons to provide advertising to you and to enable us to manage our relationship with those advertisers by, for example, tracking how many unique users have seen a particular advertisement or followed a link in an advertisement;
  • manage eCommerce activities via affiliate links and associated revenue share arrangements;
  • display relevant advertising to you on other sites based on your web search activity;
  • keep track of the number of users who saw a particular ad or visited a particular page of one of our websites, analyze the effectiveness of our ads, and provide auditing, research, and reporting for advertisers.

The trusted partners we work with in relation to targeting and behavioral advertising include third-party ad servers, providers of advertisement content, and other companies that help us provide more effective advertising and offer you a more personalized experience. As your browser, app, or device communicates with the third party’s servers, these companies can collect information, including your IP address, page header information, and browser or device information, just as if you had requested their web page or used their apps directly.

We cannot control nor do we have access to any cookies placed on your computer by third-party advertisers and sponsors.

These are the third parties who we work with on targeting and behavioral advertising:

Google Analytics Performance & Measurement https://tools.google.com/dlpage/gaoptout
YouTube Performance & Functionality https://security.google.com/settings/security/permissions
Amazon Targeting & Advertising https://aps.amazon.com/aps/privacy-policy/
Google Ads Targeting & Advertising http://www.google.com/settings/ads
Google Adsense Targeting & Advertising https://policies.google.com/?hl=en
Google DFP Targeting & Advertising https://policies.google.com/?hl=en

If you object to the use of targeting and behavioral advertising cookies, please see the below section How can users manage or opt-out of cookies?

4. Social Media Cookies

Cookies are also used when you share information using a social media sharing button on the sites. The social network will record that you have done this and may use this information about your visit to target advertising to you. We also market our own products and services on social media and use cookies to help with this. For example, we place a pixel on our sites that allows Facebook to place cookies on web browsers. When a visitor to our site who uses Facebook returns to Facebook, Facebook can identify them as part of a group of our site visitors and can serve them with marketing messages from us on our behalf.

The types of cookies used by these third parties and how they use the information generated by them will be governed by those companies’ privacy policies. If you object to the use of social media cookies, please see here: How can users manage or opt out of cookies?

5. Other Third Party Cookies

You may notice on some web pages that cookies that are unrelated to VinyliQ have been set. When you visit a page with content embedded from a third-party service provider such as YouTube, for example, they may set their own cookies on your device. VinyliQ does not control the use of these third-party cookies and cannot access them due to the way that cookies work, as cookies can only be accessed by the party who originally set them. Please check the third-party websites for more information about these cookies.

We also include web beacons in our emails to track the success of our marketing campaigns. This means that if you open an email from us, we can see which of the pages of our websites you have visited. Our web beacons do not store additional information on your device but by communicating with our cookies on your device, they can tell us whether our emails are opened and verify any clicks through to links or advertisements. They enable us to query whether users who do not open our emails wish to continue receiving them and to inform our advertisers in aggregate how many users have clicked on their advertisements within the email. We may also use this information for purposes including determining which of our emails are more interesting to users and for personalizing email campaigns.

If you object to the use of web beacons, please see the below section: How can users manage or opt out of cookies?

How can users manage or opt-out of cookies?

Some people find the idea of a website storing information on their device a little intrusive, in particular when the information is stored and used by a third party. For example, you may object to being served advertising which is targeted to your interests based on your browsing history. If you would prefer to opt out of cookies, it is possible to control cookies by following the steps below, however you should be aware that you might lose some features and functionality of the website if you do so.

Cookies, including those which have already been set, can be deleted from your hard drive. You can also change the preferences/settings in your web browser to control cookies. Some internet browsers have a ‘Do Not Track or ‘DNT’ setting; this sends a signal to websites asking them not to track your browsing. The following links may be helpful:

Cookie setting in Firefox

Cookie setting in Safari – desktop and mobile devices

Cookie setting in Internet Explorer

Cookie setting in Chrome

Cookie setting in Opera

In some cases, you can choose to accept cookies from the primary site, but block them from third parties. In others, you can block cookies from specific advertisers, or clear out all cookies. Deleting or blocking cookies may reduce functionality of the site. To learn more about how to reject cookies, visit https://www.allaboutcookies.org/ or go to the help menu within your internet browser. If you experience any problems having deleted cookies, you should contact the supplier of your web browser.

Opting out of Analytical Performance Cookies:

If you would like to opt-out of Analytics cookies, please do so by clicking on the relevant links in the above Third-Party Cookies table.

Opting out of Targeting and Behavioural Advertising Cookies:

If you would like to disable third-party cookies generated by advertisers or providers of targeted advertising services, you can turn them off by going to the third party’s website. Please refer to the relevant links in the above Third-Party Cookies table.

You can find out more on how to decline targeting and behavioral advertising cookies by visiting:

UK/EEA

If you are based in the UK or European Union and would like to learn more about how advertisers use these types of cookies or to choose not to receive them, please visit www.youronlinechoices.eu, https://www.aboutads.info and https://optout.networkadvertising.org/?c=1#!/

United States

If you are based in the United States and would like to learn more or to opt-out of interest-based advertising please visit AboutAds.info for laptops and NAI Mobile Choices or AppChoices for mobile devices.

Canada

The Digital Advertising Alliance Canada’s (DAAC) AdChoices initiative allows you to opt-out of the use of information for interest-based advertising. For more information on this program, see https://youradchoices.ca/.

The DAAC has a tool that generates a list of third-party advertising companies participating in the DAAC’s Self-Regulatory Program for Online Interest-Based Advertising and who are currently collecting data from your browser for the purposes of targeted advertising. You can use the tool to opt-out of interest-based advertising. The DAAC tool to opt-out of interest-based advertising can be found here: https://youradchoices.ca/en/tools.

Note that opting out through these channels does not mean you will no longer see ads. You will still receive other types of ads from these companies, and any type of ad from non-participating companies. The sites you visit may still collect your information for other purposes.

Please be aware that these are third-party websites and VinyliQ does not accept any liability for the instructions given on these sites.

Web Beacons

You can normally render web beacons and other tracking technologies ineffective by switching off cookies in your browser. There are also browser add-ons and extensions that specifically block web beacons. If you object to web beacons in emails, we recommend that you follow the instructions for deleting existing cookies and disabling future cookies above. We will still know how many of our emails are opened and we will automatically receive your IP address, a unique identifier of your device or other access device; but we will not identify you as an individual.

Contact details

Please contact VinyliQ’s Data Protection Officer if you would like more information on the cookies that we use and their purposes:

  • By email: privacy [AT] vinyliq.com
  • By visiting this link: https://vinyliq.com/contact/
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